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People's Produce Mobile Farmer's Market

The People's Produce Mobile Farmers Market is finally on the road, bringing nutritious and locally-sourced food to underserved communities in San Diego's Good Food District. Project New Village, the organization behind the initiative, purchased a refrigerated truck with grant funding from the CA Department of Food and Agriculture and private donations. The goal is to make access to fresh produce as easy and convenient as possible by serving local transit locations and community gathering places, such as trolley lines and the YMCA.

One of the keys to the program's success is creating community enthusiasm for healthy food, according to Project New Village's Managing Director, N. Diane Moss. The organization is planning a series of educational events and social media campaigns to help connect community members to the farmers whose produce will be available. They have also teamed up with local farms, such as Stehly Farms, Sage Mountain, San Gabriel Ranch, and FoodShed, to provide produce as well as other farm products such as eggs and honey. The truck will accept WIC, EBT, and SNAP to help subsidize the cost of healthy food.

This initiative is also part of a broader social justice effort, as it aims to support local farmers and promote equitable food systems. It is important to note that this is taking place on Kumeeyay Land, the indigenous tribe of the area. This effort was inspired by Janice Reynoso and Mundo Gardens, who have been advocating for food justice and community health for years. By bringing fresh and healthy produce to underserved communities and supporting local farmers, the People's Produce Mobile Farmers Market is promoting a more just and sustainable food system.

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